Director of Golf
Spending Patterns and Operating Systems in Golf
Spending Patterns and Operating Systems in Golf
Spending Patterns and Operating Systems in Golf
Looking around at many clubs and reading data has been an eye opener over the past few months ⛳️
Understanding your members is crucial to each club’s success/profits/progression/
business model
Do we also understand the value of each membership category including visitors in relation to each other?
-Senior
-Student
-Male
-Female
-Juniors
-Visi
Looking around at many clubs and reading data has been an eye opener over the past few months ⛳️
Understanding your members is crucial to each club’s success/profits/progression/
business model
Do we also understand the value of each membership category including visitors in relation to each other?
-Senior
-Student
-Male
-Female
-Juniors
-Visitors
What about secondary spend ?
Does the amount of rounds played per year directly impact how much money is spent?
Does your club have systems in place to track all these spending patterns ?
Many clubs often make decisions based on those who financially offer the least to their business ?
Maybe food for thought for many clubs
⛳️🏌🏼♂️
Customer Journey and Golfing Pathways
Spending Patterns and Operating Systems in Golf
Spending Patterns and Operating Systems in Golf
Do you know your customer groups ?
Do you know how to match your products and services to match your customer needs and expectations ?
Do your know how to target your customers with marketing strategies and promotions and how to reduce risks from competitors ?
A marketing strategy can be key to generate consistent income for a business and to gain a competitive advantage in their field 👍
Strategic and Operational Planning in Golf
Spending Patterns and Operating Systems in Golf
Strategic and Operational Planning in Golf
So now the golf season is coming to the end for many golf courses and golf clubs in Britain, what’s the next step ?
Prepare for winter months ?⛳️
(Action Plan and Tasks)
Reflect on the 2024 season ?⛳️
(Analysing past and present situations is the key to devising objectives and strategies for 2025)
Monitor and Control⛳️
(Were you prepared for th
So now the golf season is coming to the end for many golf courses and golf clubs in Britain, what’s the next step ?
Prepare for winter months ?⛳️
(Action Plan and Tasks)
Reflect on the 2024 season ?⛳️
(Analysing past and present situations is the key to devising objectives and strategies for 2025)
Monitor and Control⛳️
(Were you prepared for the unexpected and did you have contingency plans in mind for 2024 ? Reviewing the success and negatives of the business throughout the year is vital and you did you change your strategy if it wasn’t working ?
Did you monitor - Variables, The Current Market, The Business Climate ?)
Clubhouse and Course Management ⛳️
(The winter time is key to get the clubhouse, off course facilities prepared for 2025 and to protect the course and store its machinery, transport against adverse weather)
The Finances⛳️
(Setting accurate future budgets is vital in the planning process, did you hit or miss your financial targets for 2024 ? Are these targets sustainable or do they need adjusting ?
Some risks are inevitable in financial planning if you want to progress with forward thinking entrepreneurial ideas. With structure and contingency planning then these projects shouldn’t be an issue)
This time of year for many golf clubs and facilities are key as it’s a perfect time to reflect/protect ⛳️
Sustainability in Golf
Spending Patterns and Operating Systems in Golf
Strategic and Operational Planning in Golf
Golf course sustainability refers to good practices that minimise the environmental impact of golf courses, maintaining their long term survival.
Does your golf course have sustainability plans in place ?
Does your golf course know how some basic changes could benefit the sustainability management of your golf course/club instantly ?
So wh
Golf course sustainability refers to good practices that minimise the environmental impact of golf courses, maintaining their long term survival.
Does your golf course have sustainability plans in place ?
Does your golf course know how some basic changes could benefit the sustainability management of your golf course/club instantly ?
So what key areas do we look at when making a golf course more sustainable?
-Chemical Management
-Biodiversity Management
-Energy Management
-Water Management
-Waste Management
There are many articles online to give each golf course their own individual sustainability stamp, read up, gain ideas and implement them as quickly as you can ⛳️🏌🏼♂️
We want golfers to enjoy your golf course in 50 years time and not just now 🏌🏼♂️
BIO
Steven McDonnell - Head PGA Advanced Coach
Steven McDonnell has produced over 250+ wins as a coach since 2021 including Faye Wheatley who won the Grand Final of Europe of The Faldo Series {which gave Faye a spot on The Ladies European Tour )
Steven owned ‘The Players Lounge-Team Valley’ in Gateshead from 2019-2022, an elite indoor Golf Academy with over 600 members.
In July 2023 Steven accepted the position as Head PGA Coach at the prestigious ‘Oakdale Golf Club’ in Harrogate to support the club’s aspirations and needs.
Since 2020 Steven has been liaising with top coaches from The PGA of America over the last 4 years to learn the biomechanics of the golf swing and understand how a players physical build, flexibility and mobility can effect the golf swing but also enhance the players performance with the understanding of each individual.
Each lesson uses elite golf coaching software, simulator analysis and an information brochure which includes sloping lies, nutrition, fitness and a beginner to elite player improvement stats table.
Steven's coaching process
‘I work with and coach players of all abilities and ages, from beginners to Tour Players.
My philosophy and mental preparations are very consistent, combined with the thought process of -
‘Not one swing fits all’
My coaching process is to build every swing and each player’s game management individually to fully prepare them to improve and reach their potential’
To book individual lessons use
'Online Appointments' below.
To book a package of lessons call the pro-shop 01423 567162
Head PGA Advanced Coach
In August 2023 Steven received ‘PGA Advanced Coach’ status from The PGA of Europe
Oakdale Golf Course - Indoor Coaching Bay
Indoor Coaching Bay
The indoor coaching bay at Oakdale uses top coaching software 'Swing Catalyst' with HD camera's to analyse your swing.
Swing Catalyst
Swing Catalyst uses 700 frames to slow swings down to show exact positions in each player's technique
Simulator
We use simulator statistics to cross reference the coaching software overview to allow for accurate findings to progress your swing fully
Pro-Shop and Custom Fitting
Oakdale Pro-Shop stocks the latest golf clubs, apparel and equipment
Steven McDonnell PGA Advanced Golf Coach
Steven McDonnell PGA Advanced Golf Coach
Steven has over 30 years experience in golf including playing, coaching and designing golf development projects.
In 2015 Steven turned professional off a handicap of +1 and joined The PGA of Europe studying a degree in Golf Science. Steven quickly knew coaching was going to be his passion. In his first 3 years of turning professional he started up 5 junior academies, delivered ‘Get In To Golf’ at 6 different venues and carried out the largest schools coaching project the North East has ever had(Over 70 sessions in primary schools). Steven was the first professional to be awarded ‘Safeguard accreditation’ at two different venues.
In 2020 Steven was accredited by The PGA and was also designated as a Specialised PGA Golf coach. Qualified in Golf Psychology, Sports Nutrition, a Sports Agent and a fully qualified PGA Professional Steven is making a name for himself as one of the top coaches in the North East.
Steven has been liaising with top coaches from The PGA of America over the last 3 years to learn the biomechanics of the golf swing and understand how a players physical build, flexibility and mobility can effect the golf swing but also enhance the players performance with the understanding of each individual.
Over 250 Wins and Counting
Since 2021 Steven has produced over 250+ wins nationally in qualifying competitions from players coached at 'Steven McDonnell Golf Academy' including ‘Faye Wheatley’ who won the European grand final of the Faldo Series. (One of the biggest junior tournaments in the world) which qualified Faye to play on the Ladies European Tour.
ODGP
In 2022 Steven produced the ‘Optimal Golfer Development Pathway’ The objective of the Pathway is to develop golfers that have the skills, characteristics and behaviours to thrive in the highest competitive golfing arenas, specifically playing on national and worldwide Tours.
Steven's Awards and Qualifications
· PGA Advanced Coach Since 2023
· Coached on Ladies European Tour 2022
· PGA Accreditation Status 2024 (Previously known as AA status)
· PGA Golf Degree in Golf Science - University of Birmingham 2019
· Level 2 Golf Coach + Short Game/Sloping Lies accredited
· Golf Psychology Certified 2019
· Sports Agent Certified 2019
· Diploma in Sports Coaching and Nutrition - Certified 2020
· SafeGolf Accredited 2024
· Safeguarding and Protecting Children 2024
· Emergency First Aid Level 2 2022
· DBS Enhanced 2022
Swing Biomechanics 2023
My Coaching Process
My Coaching Process And Theory
Since I opened my own indoor facility in 2019 I started working with beginners to elite golfers. I needed to expand my coaching knowledge which included process, technical, nutrition, fitness and also the mental side of golf. I also needed expand my knowledge of coaching pathways for elite golfers, including pathways for Tours, College and generating Sponsors/Funding.
I've been been liaising with top coaches from The PGA of America over the last 3 years to learn the biomechanics of the golf swing and understand how a players physical build, flexibility and mobility can effect the golf swing but also enhance the players performance with the understanding of each individual.
Since 2021 I have produced over 200 wins nationally in qualifying competitions from players coached including ‘Faye Wheatley’ who won the European grand final of the Faldo Series. (One of the biggest junior tournaments in the world) which qualified Faye to play on the Ladies European Tour in 2022.
Swing Theory
Swing Path Required
Do you know what grip type you are ? and how that effects the Take Away ? Swing Path ? And Ball Flight ?
Backswing Length
How long should your length of backswing be ?
It’s all about weight distribution, hip turn, using the ground force and downswing sequencing. Everyone is different.
The disassociation between the upper and lower body plays a massive part in a players backswing length.
Full Swing Release Methods
Push Release
(DJ + Morikawa)
Cross Over Release
(Tiger + Rory) ⛳️
Which one benefits you ?
Release for Pitching
I prefer the push release for pitching as it gives consistency for contact but very rarely for full swings as most golfers can’t generate the power required from their upper body.
Muscle Memory Theory
I researched how a muscle memory can be used and is effected in the golf swing.
My Theory is below.
-When a movement is repeated over a time a long term muscle memory is created for that task
-This process decreases the need for attention and creates maximum efficiency within the motor and memory systems
-In golf when a change is first made the movement is normally awkward or clumsy but every time you use reuse it the change gets stronger
-A muscle memory can take between 2 to 6 months to change depending on the complexity and how often that person practices the change/drills
-The outcome is to perform the movement on a subconscious level
Preparation and Mental Performance Process/
Game Management Philosophy/Information Leaflet
In 2021 I produced a leaflet that I give to all golfers who come for lessons. The leaflet contains non-technical advice so a golfer can understand how to progress and situations they can improve on. The leaflet has information regarding sloping lies, nutrition advice, fitness/exercise advice and a stats table to show the average levels required (Putts/GIR/FIR/Scrambling) from beginners to tour players.
I also have ‘Preparation and Mental Performance Process’ and ‘Game Management Philosophy’ techniques which I have produced posters to display at venues and on social media.
Learn More
Get booked in today and get tested for your biomechanics
Coaching on the ladies european tour
Belgian Ladies Open
Coaching Faye Wheatley - Range/Putting Green
Golf Coaching is Not always about technical advice
My Game Management - Philosophy
Follow my Philosophy for better game management
To cover all your golfing requirements
My Game Management - Mental Preparation
Follow my Preparation and Mental Performance plan to guarantee better performance management
Booking and Cancellation Policy
Booking and Cancellation Policy
Due to my booking system only having one indoor coaching studio, I have a high volume of people booking in for each day. Because of this I have had to put in place a booking and cancellation policy to give clients a fair chance at booking the slot that suits them and to protect The Golf Centre from last minute cancellations.
Please make sure you read and understand the full terms and conditions highlighted below.
· All lessons must be pre-booked and paid for either online or by bank transfer (Unless authorised prior to booking from the PGA Professional).
· If the client cancels a booked slot and doesn’t turn up to the golf lesson, 48 hours notice must be given or the client will lose his or her full lesson without a refund.
· Lessons cancelled by the client with more than 48 hours notice can transfer to another day of their choice with no extra charge.
· Please note the coaching studio can be booked up fully 1 to 2 weeks in advance in busy periods, so it is important to book up your slot to avoid disappointment.
- All lessons must be used within a 6 month period or within the date stipulated when purchased.
If you have any questions, feel free to contact me.
Steven McDonnell
PGA Professional/PGA Coach