Director of Golf
Spending Patterns and Operating Systems in Golf
Spending Patterns and Operating Systems in Golf
Spending Patterns and Operating Systems in Golf
Looking around at many clubs and reading data has been an eye opener over the past few months ⛳️
Understanding your members is crucial to each club’s success/profits/progression/
business model
Do we also understand the value of each membership category including visitors in relation to each other?
-Senior
-Student
-Male
-Female
-Juniors
-Visi
Looking around at many clubs and reading data has been an eye opener over the past few months ⛳️
Understanding your members is crucial to each club’s success/profits/progression/
business model
Do we also understand the value of each membership category including visitors in relation to each other?
-Senior
-Student
-Male
-Female
-Juniors
-Visitors
What about secondary spend ?
Does the amount of rounds played per year directly impact how much money is spent?
Does your club have systems in place to track all these spending patterns ?
Many clubs often make decisions based on those who financially offer the least to their business ?
Maybe food for thought for many clubs
⛳️🏌🏼♂️
Customer Journey and Golfing Pathways
Spending Patterns and Operating Systems in Golf
Spending Patterns and Operating Systems in Golf
Do you know your customer groups ?
Do you know how to match your products and services to match your customer needs and expectations ?
Do your know how to target your customers with marketing strategies and promotions and how to reduce risks from competitors ?
A marketing strategy can be key to generate consistent income for a business and to gain a competitive advantage in their field 👍
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Strategic and Operational Planning in Golf
Spending Patterns and Operating Systems in Golf
Strategic and Operational Planning in Golf
So now the golf season is coming to the end for many golf courses and golf clubs in Britain, what’s the next step ?
Prepare for winter months ?⛳️
(Action Plan and Tasks)
Reflect on the 2025 season ?⛳️
(Analysing past and present situations is the key to devising objectives and strategies for 2026)
Monitor and Control⛳️
(Were you prepared for th
So now the golf season is coming to the end for many golf courses and golf clubs in Britain, what’s the next step ?
Prepare for winter months ?⛳️
(Action Plan and Tasks)
Reflect on the 2025 season ?⛳️
(Analysing past and present situations is the key to devising objectives and strategies for 2026)
Monitor and Control⛳️
(Were you prepared for the unexpected and did you have contingency plans in mind for 2025 ?Reviewing the success and negatives of the business throughout the year is vital and you did you change your strategy if it wasn’t working ?
Did you monitor - Variables, The Current Market, The Business Climate ?)
Clubhouse and Course Management ⛳️
(The winter time is key to get the clubhouse, off course facilities prepared for 2026 and to protect the course and store its machinery, transport against adverse weather)
The Finances⛳️
(Setting accurate future budgets is vital in the planning process, did you hit or miss your financial targets for 2025 ? Are these targets sustainable or do they need adjusting ?
Some risks are inevitable in financial planning if you want to progress with forward thinking entrepreneurial ideas. With structure and contingency planning then these projects shouldn’t be an issue)
This time of year for many golf clubs and facilities are key as it’s a perfect time to reflect/protect ⛳️
Sustainability in Golf
Spending Patterns and Operating Systems in Golf
Strategic and Operational Planning in Golf
Golf course sustainability refers to good practices that minimise the environmental impact of golf courses, maintaining their long term survival.
Does your golf course have sustainability plans in place ?
Does your golf course know how some basic changes could benefit the sustainability management of your golf course/club instantly ?
So wh
Golf course sustainability refers to good practices that minimise the environmental impact of golf courses, maintaining their long term survival.
Does your golf course have sustainability plans in place ?
Does your golf course know how some basic changes could benefit the sustainability management of your golf course/club instantly ?
So what key areas do we look at when making a golf course more sustainable?
-Chemical Management
-Biodiversity Management
-Energy Management
-Water Management
-Waste Management
There are many articles online to give each golf course their own individual sustainability stamp, read up, gain ideas and implement them as quickly as you can ⛳️🏌🏼♂️
We want golfers to enjoy your golf course in 50 years time and not just now 🏌🏼♂️
Marketing, SOCIAL MEDIA AND ONLINE GROWTH
How I Increased The Social Media Organic Hits By Over 80% In 12 Months At South Moor Golf Club To Over 1 Million.
How I Increased The Social Media Organic Hits By Over 80% In 12 Months At South Moor Golf Club To Over 1 Million.
How I Increased The Social Media Organic Hits By Over 80% In 12 Months At South Moor Golf Club To Over 1 Million.
The PGA Director of Golf qualification means we have to show exactly how we implement ideas and practices.
How This Was Achieved
How I Increased The Social Media Organic Hits By Over 80% In 12 Months At South Moor Golf Club To Over 1 Million.
How I Increased The Social Media Organic Hits By Over 80% In 12 Months At South Moor Golf Club To Over 1 Million.
- From March 2025 to February 2026, South Moor’s Facebook page achieved over 1,000,000 hits, an increase of more than 800,000 from the previous 12 month period. This was achieved by linking my website and my social media accounts (Which have had over 7 million views since 2019) to South Moor’s Facebook Page. I then designed over 400 posts
- From March 2025 to February 2026, South Moor’s Facebook page achieved over 1,000,000 hits, an increase of more than 800,000 from the previous 12 month period. This was achieved by linking my website and my social media accounts (Which have had over 7 million views since 2019) to South Moor’s Facebook Page. I then designed over 400 posts to South Moor’s Facebook page targeting all areas of the golf industry especially locally, the algorithms then allowed South Moor visible to more customers, viewers, members and golf enthusiasts.
- We have gained 1,000 new followers (a 40% increase since the page started in August 2013), making South Moor one of the most-viewed golf clubs on Facebook in the UK.
- Both South Moor Golf Club and Steven McDonnell PGA Advanced Golf Coach now appear in the Top 10 Google rankings when searching for a “Golf Professional in County Durham” — an achievement that would typically take years to reach never mind just a few months.
- I regained control of South Moor’s Google business account, allowing us to display accurate hours and availability. This has directly generated thousands of pounds in extra green fees, particularly on Mondays, which had previously been listed as “closed.”
- I’ve personally dedicated over 1,000 hours to digital marketing, website updates, and content creation for South Moor Golf Club — work that would cost the club in excess of £50,000 if outsourced, and likely would not have delivered the same results.
These efforts have had a clear and measurable financial benefit for South Moor, increasing memberships, visitor numbers, and overall visibility.